About Us

Join Formula

Formula is currently in the final stages of development and will soon start onboarding brokers and lenders. We're excited to show you the platform and help you scale your business.

We founded Formula on my business philosophy: Keep it simple and stay obsessed with finding a better way.

Ahmad Musa

President/Founder

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Who We Are

Formula was built to redefine how investment lending is done. Our technology-first platform empowers brokers and lenders to originate, evaluate, and fund loans with unmatched speed and precision through automation and a team built to solve complex challenges.

We don’t believe any deal is ever dead, there’s always a FORMULA to get the job done.

Leadership

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Viante Fruit

Ceo/Founder

Headshot of a man with short dark hair wearing a light-colored suit jacket and white shirt against a white background.

Ahmad Musa

President/Founder